If customer loyalty is important to your utility, watch this replay.
At DTE, the company's Sales and Marketing team was challenged by the resources required to offer new, innovative products and services for its customers. In its legacy environment, it would take $1M-$2M and 6-9 months to create an offering, challenging the notion of gaining a benefit beyond the initial investment. Ultimately, DTE wanted to make it possible for the business to create and offer new products and services in 3 months or less.
DTE implemented SAP’s Commerce Cloud, Marketing Cloud and Billing & Revenue Innovation Management solution to enable customers to self-enroll in the new offerings. Now, the business can create and deploy a new offering themselves, and no longer have to include “waiting for the technology” as part of the launch timeframe.
Learn how DTE is accomplishing their business objectives to:
- Support customer enrollment in programs as well as purchase of new products and services without exorbitant costs and long project delivery timeframes to roll out new offerings
- Enable the business to be self-sufficient when introducing business offerings to existing and new customers with a flexible and sustainable technology platform
- Engage customers for feedback about new products and services of interest